Helping every Belgian feel like the perfect host

The Belgian gourmet sugar brand Candico faced the challenge of rejuvenating its visual brand territory and its entire packaging portfolio.

The visual brand territory we created was also the foundation for Perspective’s packaging design. Together, they modernise the brand while strengthening its most recognisable assets, ensuring that Candico’s personality and unique heritage are clearly expressed.

The refreshed portfolio positions Candico as the gourmet sugar brand of choice, helping every Belgian feel like the perfect host.