Can Brand Design be twice as effective?

The Conductor

Bas Smit - ELIX Nutraceutical

Brand & packaging design involves multiple disciplines, each with its own expertise and priorities. Who leads the process and what's the ideal profile of the conductor at the client’s side to align all these disciplines effectively?

Better Briefings

Meike ter Braak & Meike van Es-Vriesendorp - Denk Lente

A good briefing is essential for an effective process. But what makes a briefing a good one? And why is it such a vital step in the process?

Product Innovation

Costas Papaikonomou - Unaterra & Arun Prabhu - Phi Factors

What makes an innovation process truly effective, helping product innovations not just survive, but thrive on shelf? And how can brand and packaging design become a strategic part of that journey?

Structural Design

Ronald Lewerissa - Generous Minds & Marcel Verkaik - Flex

Why a symbiotic collaboration between 2D and 3D design is important in the branded packaging design process? How to use creativity to accelerate towards a more sustainable future?

Verbal Branding

Mike Dijkstra - Globrands & Jasper Gabriëlse - Seepje

The power of the word. The deep interconnection verbal branding and with graphic design. What are the secrets of an effective collaboration?

Culture

Saskia Maarse - Culture Trainer & Geert Van Aelst - Südzucker

Cultural factors play a pivotal role in how products are perceived and purchased across different markets. But what is culture? And why is cultural relevance a key factor in creating brand value?

Communication

Ernst-Jan Koomans - Onbewolkt en 25 graden & Bianca Faaij - Cortina

How to bridge the gap between design and advertising professionals and set up a succesful collaboration?

Research

Martin De Munnik - Neurensics

Research plays a crucial role, yet too often the wrong methods are used for the wrong design challenges. How to use consumer neuroscience in uncovering the subconscious emotions for a more effective design outcome?

Colour & Print Management

Leigh Evans - D2P Solutions

What are the most common challenges brands face when it comes to print and colour management? And how are new technologies improving the quality?

Automation

James Cutting - [T=Ø]

Exploring a topic that starts playing a vital role in the packaging design processes: automation. How to manage and leverage digital data content to enable an overall more efficient, faster, consistent and scalable process?